FUELING B2B REVENUE ENGINES
Partnering exclusively with high-integrity, innovative organizations
B2B Tracks is built on Russell's curiosity and passion for harnessing technology's potential. We monetize that potential by applying go-to-market strategy, execution, and messaging leadership.
Trusted By Industry Leaders
Why Partner With B2B Tracks
Execution Oriented
We've executed and delivered under pressure, growing an:
- • Application business from $2.4M to $14M
- • SaaS business from $50M to $77M as VP Sales
- • Commerce business from $322M-$394M as CMO
Strategic Insight
Our proprietary 6M™ methodology distills 15 years of GTM excellence. We identify crucial opportunities in minutes that others miss in weeks, focusing only on actionable insights that drive real results.
Empathy and Partnership
Having served as CMO and CRO in global roles, we deeply understand your challenges. We balance process and content to deliver meaningful outcomes aligned with your mission.
Highly Recommended
Sales and go-to-market leaders who have worked directly with Russell.
Pierre Berlin
GM EMEA, monday.com
"I had the privilege to work with Russell 3 times. After many years of career where I have been trained at Solution Selling twice, Customer Centric Selling 3 times, Sandler once, Force Management 3 times, I can easily say that Russell is one of the best facilitators I have met. His ability to lead a room with 2, 3 or 400 people is absolutely incredible. Russell has this gift of feeling the energy of the people he interacts with and can instantly adapt his speech to them; Russell has an extremely strong psychology and can really lead and inspire others through a shared objective. Last point that really inspired me when I was working with him is that Russell enjoyed so much what he does that it is contagious and makes everyone enjoying learning."
Mike Cicollela
VP Business Development
"Russell is a dynamic executive leader, A-Player, mentor, and has my utmost respect. He is a polished, intelligent, knowledgeable, trustworthy, and driven sales and marketing pro."
Jake Freivald
VP of Product Marketing
"Russell knows his stuff and acts on it. If you want a no-nonsense guy who cuts through the extraneous stuff and gets the job done, he's the one you want."
RUSSELL SCHERWIN
A former CRO and CMO, Russell has a passion for growing innovative businesses. A high-energy and high-integrity operator, he's grown businesses from $2M-$14M, $45-$77M, and $324-$391M.
Russell created B2B Tracks as an outlet for his passion for go-to-market and innovation. He takes pride in aligning sales, marketing, product, and CS with buyer-centric go-to-market messaging and motions.
A computer scientist by training, Russell learned early on that creating and capturing value from technology innovation was his passion. Since then, he's led product, sales, marketing, and CS teams.
He gets great joy partnering with Force Management and their clients, facilitating Command of the Message and Command of the Sale transformational programs. In this capacity, he's helped more than 30 B2B organizations and thousands of GTM leaders and representatives transform their go-to-market execution.
Go-to-Market Strategy, Execution, and Messaging Offerings
Go-to-Market Strategy
Develop comprehensive strategies that align your innovation with market demands and opportunities.
Learn MoreRevenue Execution
Transform strategy into action with our proven methodologies for revenue generation and growth.
Learn MoreMessaging & Positioning
Craft compelling narratives that resonate with your target audience and drive engagement.
Learn More