Fractional Go-To-Market Leadership

Note - I need to be IN LOVE with your product-market to take this on

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Means

Offering Readiness for Value Creation and Capture?

  • •Offering Overview (current & planned)
  • •Investment Framework
  • •Referenceable customer stories
  • •Distribution channels
  • •GTM Organization structure

Market

Resources Focused on Winnable Pursuits at Scale?

  • •TAM/SAM with Segmentation & Prioritization
  • •Market Position analysis
  • •Opportunity scoring framework
  • •Product-market fit assessment

Math

Do the Numbers Add Up?

  • •Market Size by segment
  • •Conversion metrics and timelines
  • •Average Deal Sizes
  • •Scalable cost modeling

Message

Relevant? Differentiated? Defensible? Aligned?

  • •Relevant to targeted segments?
  • •Differentiated from competing alternatives
  • •Defensible for new reps?
  • •Aligned cross-functionally?

Medium

Enabled to Monetize the Message Effectively?

  • •Enablement content and tools
  • •Brand building effectiveness
  • •Pipeline progression and channels
  • •Customer success operations

Management

Can we Execute with Discipline?

  • •GTM Performance metrics
  • •Goals and compensation alignment
  • •Operating rhythm
  • •Technology stack optimization