Go-To-Market Audit

Understand which initiatives to stop, keep, start, and modify. Identify your biggest needle movers and gain a blueprint for transformative action.

Audit Powered by our Proprietary 6M GTM Methodology

Means

Asset Readiness for Value Creation?

  • •Offering Overview (current & planned)
  • •Investment Framework
  • •Referenceable customer stories
  • •Distribution channels
  • •GTM Organization structure

Market

Resources Focused on Winnable Pursuits?

  • •TAM/SAM with Segmentation & Prioritization
  • •Market Position analysis
  • •Opportunity scoring framework
  • •Product-market fit assessment

Math

Do the Numbers Add Up?

  • •Market Size by segment
  • •Conversion metrics and timelines
  • •Average Deal Sizes
  • •Scalable cost modeling
  • •Pricing's alignment with value proposition

Message

Relevant, Differentiated, Defensible, Aligned?

  • •Relevant to targeted segments?
  • •Differentiated from competing alternatives?
  • •Defensible for new reps?
  • •Aligned cross-functionally?
  • •Actionable by your GTM mediums?

Medium

Enabled to Monetize the Message?

  • •Enablement content and tools
  • •Brand building effectiveness
  • •Pipeline progression and channels
  • •Customer success operations

Management

Are we Executing with Discipline? If not, can we?

  • •GTM Performance metrics
  • •Goals and compensation alignment
  • •Operating rhythm
  • •Technology stack optimization

Why Partner With B2B Tracks

Execution Oriented

We've executed and delivered under pressure, growing an:

  • • Application business from $2.4M to $14M
  • • SaaS business from $50M to $77M as VP Sales
  • • Commerce business from $322M-$394M as CMO

Strategic Insight

Our proprietary 6M™ methodology distills 15 years of GTM excellence. We identify crucial opportunities in minutes that others miss in weeks, focusing only on actionable insights that drive real results.

Empathy and Partnership

Having served as CMO and CRO in global roles, we deeply understand your challenges. We balance process and content to deliver meaningful outcomes aligned with your mission.