TAM: Create and Implement

Integrate your strategy with market execution.

Bottom Up Market Sizing

  • 1Identify segments
  • 2Turn segments into account lists
  • 3Identify the value capture potential in the lists
  • 4Demarcate Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM)

Deploy and Execute

  • 1Turn lists into territories for field execution
  • 2Turn lists into target lists for marketing programs
  • 3Create a bottoms up valuation for TAM, SAM, and SOM that can be used with investors